Get abreast for the Olympics

Olympic-inspired bra recycling charity challenge!


Birmingham’s Olympic-inspired bra recycling charity challenge has recorded a new personal best after 245kg of bras were collected in June.

The figure – the most collected in a single month since the scheme launched in August 2010 – was reached thanks to the city council’s recent expansion of the project to its 37 leisure centres across Birmingham.

By the time the Olympics begin next summer it is hoped that enough bras will have been recycled to cover the 26 miles and 385 yards length of the marathon.

The UK’s average bra size is 36 inches (one yard). There are 1,760 yards in a mile, and the Olympic-themed challenge means 46,145 bras will need to be donated to achieve the goal.

So far, 868.25kg of the garments have been collected – equivalent to 17,365 bras. If laid end-to-end, they would cover a distance of 9.86 miles, or the same distance as travelling from the Council House in Victoria Square to Birmingham Airport.

For a full news release on this story, containing details of where you can recycle bras in Birmingham, please visit: