Ecover goes the extra mile for WWF’s blue planet

WWF is proud to announce that Ecoverare the official sponsors of this year’s Blue Mile event. Aiming to raise vital funds to help protect the world’s marine and freshwater environments, the Blue Mile is an exciting sponsored activity asking people to cover one mile, either in or next to water.  Ecover, who have been producing ecological products for the last 25 years, have teamed up with WWF to encourage people to either organise their very own Blue Mile challenge throughout the summer or participate in WWF’s flagship London event in September.

Triple round the world sailor, Conrad Humphreys who created the Blue Mile will be taking part in the “Triple Challenge” which involves a one mile swim, stand up paddle and kayak. Conrad said: “I’m thrilled that Ecover have become the official partner with WWF’s Blue Mile. They are an organisation whose core values closely mirror the ethos of the event and I hope that their message of “Powered by Nature” will encourage everyone to choose a more sustainable approach to our blue environment.

Tobin Aldrich, Head of Fundraising at WWF-UK said: “WWF’s Blue Mile is an exciting event for all ages to get involved in, whether you organise your own event or take part in the more challenging London event, you can help raise funds to protect our marine and freshwater habitats.  We are especially delighted that Ecover have come on board to be the official sponsor for the challenge.”

Ecover spokesman, Rudy De Vis said:  “We are really proud to sponsor the Blue Mile campaign – it’s a project that we truly believe in and we are excited to be working with WWF to raise awareness of this crucial issue. The protection of our environment and waterways is a growing area of concern throughout the world and action needs to be taken. We support this wholeheartedly, so much so that Ecover teams will be taking part in the challenge on the day.”

TAKE PART: If you want to make a big splash then you can take part in WWF’s Blue Mile London event on Sunday 4 September, at Stoke Newington West Reservoir. Open air one mile challenges will be available to all who take part in swimming, kayaking and Stand Up Paddle Boarding. Participants can register to compete in any of the events or complete the ‘ Triple Challenge’ and sign up for all three.  To find out more about WWF’s Blue Mile event and how to take part please visit: or call 02392 312008